Eric Schlakman : Copywriter
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About
My work is rooted at the intersection of advertising and technology. Half of me strives to tell emotive stories, another half of me aims to create innovative digital utilities, and the last half of me wishes I was better at fractions. Whether it's through emerging media or by merging media, I'm a glutton for formulating and executing ideas that are mind-blowing, jaw-dropping, and other-body-part-rupturing.
I believe that advertising is not an emissary, it's a matchmaker (::cue the fiddler on the roof song::). My goal is to develop that connection by the most effective means possible, whether or not those means exist yet.
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Mobile
Nike - "Nike+ Basketball" iPhone App
How can Nike take the game of basketball to new heights?
Develop an app and shoes that capture how quick, how high, and how hard you play.
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Nike - "Nike+ Training" iPhone App
How does Nike use technology to make you fitter, faster?
Add pro workouts to your phone and pressure sensors to your shoes that capture every rep.
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"Crash Corsage" iPhone App
What's the best way to party with free food, drinks, and uninhibited limbo contests?
Create the world's first app for crashing weddings, Crash Corsage.
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Volkswagen - "ConfiguRate" iPhone App
How can VW innovate their purchase process for potential buyers on their lots?
Let customers design cars and receive peer reviews without ever leaving the showroom.
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JetBlue - "Fare Finder" iPhone App
How can JetBlue direct potential passengers to its low-cost flights?
Highlight inexpensive fares towards any direction they aim their phones.
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"BurnedOut" iPhone App
Need a smoke break, but don't smoke?
Get the much needed fresh air, gossip, and mental respite with BurnedOut.
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Web
Someecards - Cards, Invitations
How can people send ecards without sounding like church-going grandmothers?
Choose an irreverent card devoid of cute animals and soul-shredding wordplay.
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Reebok - Fall/Winter 2010 Advertising
How can Reebok reinvent its brand communications to grow market share?
Bring the fun back to fitness with vibrant advertising and engaging experiences.
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JetBlue - "Meet With Our Fleet" Facebook Application
How can JetBlue facilitate more flights to and from friends?
Help people find and share cheap fares with just a few clicks...on Facebook.
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Intel - "The Processor Process" Website
How can Intel make finding the right microprocessor more enjoyable?
Introduce the technology while avoiding the technobabble.
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Reebok - "Classics" Website and Print
How can Reebok show off their new line of old school Classics shoes?
Mix branding and ecommerce without sacrificing their signature style.
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Crown Royal - "Society of the Crown" Website
How can Crown Royal reinvigorate its customer loyalty program?
Develop a robust online hub fit for a king.
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Interactive Ads
Intel - "Banner Reel"
Reebok - "Breakthrough Energy"
How does Reebok introduce ZigTech, its new sneaker that gives athletes more energy?
Put the energy of ZigTech on the feet - and in the hands - of Peyton Manning and Chad Ochocinco.
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Intel/Lord of the Rings Online - "Gandalf"
How does Intel pair promotional efforts with the launch of Lord of the Rings Online?
Compare the heroes side-by-side.
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Intel - "Show"
How does Intel announce its Quad-Core Intel Xeon Processor 5300 series?
Simplify the complicated name and technology by delivering a concise benefit message.
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NFL - "Fantasy Football"
How does the NFL launch its innovative Fantasy Football game?
Stiff arm the competition with hard-hitting advertising.
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Intel/Half Life 2 - "Strider"
How does Intel garner a bigger presence in the hardcore gaming community?
Stack its gaming processor against the biggest thing in PC gaming, HalfLife 2's forty-story-tall Strider.
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Intel/Crysis - "Beautiful"
How does Intel prove their processors elevate the Crysis PC gaming experience?
Show how Intel Core 2 Extreme can make even the bleakest moments of war seem beautiful.
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Video
Reebok - "Reetoners"
How can Reebok prove that their EasyTone sneakers help busy women stay fit?
Show how real women from around the world are turning heads with their feet.
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Intel/Far Cry 2 - "Paranoid Warlords"
How can Far Cry enthusiasts be convinced that Intel is the one they need?
Let the game's rival warlords discuss the one thing that makes them paranoid.
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Adult Swim - "Tim and Eric Awesome Show, Great Job!"
How does a demented late-night sketch comedy show promote its third season?
By releasing demented commercials.
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Intel - "What Makes an Athlete"
How does Intel appeal to professional PC gamers?
Give them the one thing they really want: to be recognized as legitimate competitors.
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Print / OOH / Other
NFL - "Professional Gear. Professional Results."
How does the NFL promote its signature line of training apparel?
Feature the ones that wear it best.
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Band-Aid - "Perfect Blend Bandages"
How can a 90-year-old brand innovate its seemingly complete product offering?
Invent a line of bandages that properly addresses a different target market: people who aren't beige.
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Volkswagen - "Salesman Business Card"
How can VW car salesmen extend their conversations with potential buyers?
Use a standard business card and augmented reality to include customized information.
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Reebok - "ZigTech"
How does Reebok demonstrate the energy of its ZigTech shoes?
Show how it powers the world's top athletes.
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Shoppers Food and Pharmacy - "Halloween"
How does Shoppers advertise during Halloween?
Highlight the essential Halloween products.
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MRM Worldwide - "Recruit"
How does a digital agency recruit employees through print publications?
Expose print media's shortcomings and herald digital communication.
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